On The Mark

So you think that Foursquare is just a game?  Well many people think that but every day it is used by businesses to make people aware of a restaurant or other establishment.  Look at how it is used by a restaurant:

1.  People click on the location which others can view.  If enough people see it, people will think it might be a good place to eat.

2. Tips about the restaurant are visible for other Foursquare users to see.  Something like, “Great appetizers” can draw attention that brings in new customers.

3. A restaurant can offer discounts or other things through Foursquare ads.

4. Users can get a badge if a swam of 50 or more visit and click on the restaurant at the same time.

5. Facebook and Twitter can also be used to draw Foursquare users to use Foursquare at a restaurant.

6. Foursquare ‘friends’ will see who is checked into a restaurant…it invites friends to join them there.

7. Foursquare users make unknown restaurants known.  Bang, more business.

NOW, how can this apply to a ministry.  It is easy to see:

1. Foursquare users show that people are visiting a ministry.

2. Foursquare friends see where others are attending meetings.

3. Non-ministry/church goers see that others are attending church/ministry events.

4. You can create a swam by asking your smartphone users to use Foursquare at meetings.

5. People can view the comments of church/ministry goers.

6. You can create ads for Wednesday night dinners, Upward discounts or whatever will assist your participants and members.

So before you spend thousands of dollars on newspaper ads and door flyers, which few read, use free social media and then enhance it with inexpensive ads.

www.foursquare.com/businesses